welcoming phd studentships
We are pleased to be welcoming two PhD students to the team, who shall be joining us from October to begin their NPIFARHC funded studentships in Artificial Intelligence and Data-Driven Research. Catrina Ure and Bruce Gilchristwill join us over the next 3 years to creatively explore how we can use artificial intelligence to work with data generated by our programme.
Catrina will explore how we can develop customer-led metrics to drive productivity and deliver our key strategic objectives, involving the public in defining value. She will look specifically at how we evaluate all audiences and cultural organisations in terms of quality but also interaction and engagement, drawing on interdisciplinary techniques from the wider business sectors in terms of research innovation and new approaches and similarly looking to behavioural economics, the role of emotion in consumer behaviour, environmental psychology, and the psychology of aesthetics.
Bruce will explore possibilities for new human computer interaction employing the tools of AI and action recognition through machine learning (ML) for use within new media art. Drawing on his experience as a practicing artist who has been collaboratively engaged with data-driven research using relational databases and public participation, his research will provide an opportunity to explore experimental uses of AI, and in so doing re-imagine bridges between art and audiences.
We are sure this will be a great opportunity to explore new areas and innovative ideas for the future. The programme is organised in partnership with Northern Bridge Doctoral Training Partnership (NBDTP), Northumbria-Sunderland Consortium in Art and Design (N-SC) and the Open Data Institute.
Catrina will explore how we can develop customer-led metrics to drive productivity and deliver our key strategic objectives, involving the public in defining value. She will look specifically at how we evaluate all audiences and cultural organisations in terms of quality but also interaction and engagement, drawing on interdisciplinary techniques from the wider business sectors in terms of research innovation and new approaches and similarly looking to behavioural economics, the role of emotion in consumer behaviour, environmental psychology, and the psychology of aesthetics.
Bruce will explore possibilities for new human computer interaction employing the tools of AI and action recognition through machine learning (ML) for use within new media art. Drawing on his experience as a practicing artist who has been collaboratively engaged with data-driven research using relational databases and public participation, his research will provide an opportunity to explore experimental uses of AI, and in so doing re-imagine bridges between art and audiences.
We are sure this will be a great opportunity to explore new areas and innovative ideas for the future. The programme is organised in partnership with Northern Bridge Doctoral Training Partnership (NBDTP), Northumbria-Sunderland Consortium in Art and Design (N-SC) and the Open Data Institute.
